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Brauer: Natural Quackery

Posted in health, pseudoscience with tags , , , , , on June 1, 2010 by cpolsonb

I was in a local pharmacy the other day when, as I normally do I sought out the “natural” alternatives that were made available. I guess I do this in the hope that once, just once the pharmacy won’t be selling utter nonsense to an unsuspecting and trusting public. That day has not yet come and as usual I located the rather extensive homeopathic range by Brauer Natural Medicine. Brauer is the quack medicine distributor I most commonly see in local Perth pharmacies and I have had the privilege of personally testing their product by taking a “dangerous” overdose of homeopathic pills as part of this years 10:23 challenge. So anyway, on this particular trip to the pharmacy I decided to pick up one of the free “product selector” booklets that Brauer medicine produce to peddle their snake oil. In this blog entry I present for you a quick run-down on what Brauer says about their product, why science says it’s total nonsense and why it is dangerous.

I won’t get into a long discussion about the history and nature of homeopathy as I wish to focus on the specific case of Brauer medicine. For a more detailed and referenced rundown on why homeopathy is bunk please check out these excellent resources: The 10:23 Website, The Skeptics Dictionary, SkepticWiki, Quackwatch. For a very quick rundown homeopathy is a system of claimed alternative medicine invented in 1796 by Samuel Hahnemann. Since it’s invention it’s core beliefs have remained unchanged despite the world’s advancements in health and medicine including the discovery of viruses, bacterial infection, cancers, vaccines and genetics. It is by all accounts a relic of medieval thinking from a time when the leading hypothesis was that sickness was a result of imbalances in the four bodily humors (blood, phlegm, black bile and yellow bile). Homeopathy itself is based on three laws; the law of similars, the law of infinitesimals and the law of succussion.

The law of similars says that in order to cure a problem you need to consume whatever causes the problem. This extends to such things as caffeine for sleep disorders, sore eyes with onion and rashes with poison ivy.

The law of infinitesimals says that the more diluted a substance the stronger it’s medicinal effect. This means that the vast majority of homeopathic solutions are diluted to the point that not a single molecule of the active ingredient remains, including dilutions of 1:1000000000000000000000000000000000000000000000000000000000000. Of course even if some of the active ingredient remained, the ingredient itself is worthless medically.

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