Every so often a news item comes along that gets me excited. Often times these are technology news items, researchers and companies distributing press releases about their new “breakthrough” technology. I get excited but I stay level-headed, the vast majority of the time exciting new medical or energy technologies simply don’t pan out in the long-term. Sometimes things turn out to be prohibitively expensive, sometimes it’s a technological limitation and other times it’s a fundamental misinterpretation of results or an intentional deception. One such technology that I stumbled upon the other day comes from an Australian company named Euclideon that promises a paradigm changing computer graphics technology that will revolutionize video gaming by processing “Unlimited Detail” on current generation computers.
Such a claim is extraordinary, so extraordinary in fact that the whole thing started to smell a bit fishy and I soon began to notice red flags popping up all over the place. Now before I go into this let me make something clear, I am not making any factual claims about Euclideon’s technology, I am not a computer programmer or graphic artist and am coming at this from a layman’s point of view. Nevertheless there is no expertise required to notice a few red flags, except perhaps some experience with critical thinking.
For the full scoop straight from the horse’s mouth you can watch this 10 minute video recently released by Euclideon: