The first time I seriously considered starting a blog was at a local Perth Skeptics event. The guest speaker was Kristjan Wager who runs the ProScience blog. He was talking to us about skeptical blogging in general, what got him started, what it involves and how he has found it. One of the guests there asked a rather pointed question about whether skeptical blogging serves any practical purpose, and whether we are merely “preaching to the choir” as they say. I’ve heard this sort of sentiment repeated elsewhere; the view that the blogosphere is merely an “echo chamber” of like minded individuals patting each other on the back. These people argue that our efforts would be best served elsewhere, maybe handing out leaflets on a street corner or engaging in direct confrontation of forums. In my short time as a blogger I have found that the reality is actually very different.
Thanks to the in-depth traffic statistics that wordpress keeps for all it’s blogs, I have been able to observe where the majority of my traffic comes from. Contrary to the echo chamber hypothesis, my statistics indicate that a good deal of traffic comes from search terms not typically associated with the skeptically mindset. Right up front the big exception to this conclusion is from very top search term “richard dawkins” or “dawkins” which has accounted for a full 9.54% of my total views. Who’s to say however that all those people searching for dawkins are doing so from a skeptical mindset? After dawkins the most popular search terms of all time are “omega point theory criticism” which I will concede seems like a directly skeptical search. Then you get into “global temperatures” & “earth’s atmosphere” which while still scientific indicate that non-skeptics may be stumbling upon my skeptical rundown of climate change denial.